As coaches, we often assume that clients come to us primarily to achieve their goals, enhance their personal growth, improve relationships, or manage stress and burnout. These are often driven mainly by “Toward Motivation”—the desire to move forward, develop new skills, and reach what they truly want, as opposed to “Away From Motivation,” which focuses on avoiding or fixing issues.

But is goal achievement all that clients really seek?

One important distinction between therapy and coaching is how each is perceived: therapy is often seen as a way to address and resolve issues, while coaching is viewed as a path toward future-focused goal achievement. In simple terms, it’s solving problems versus achieving outcomes.

Yet, in the real world of coaching, helping clients achieve their goals often involves addressing underlying psychological barriers such as insecurities, overwhelm, or trauma, as well as external challenges like work stress or negative life events. This is why mastering problem-solving techniques is crucial—not just for therapists, but for coaches too. By clearing these hurdles, we can empower clients to truly live the lives they aspire to.

In this program, I’m excited to share three advanced problem-solving techniques that can transform your coaching practice.