She is the founder of The Institute for Influence and Success Strategies, a bestselling author and
the international expert on Influencing Language, researching and teaching for over 30 years. Her first book, Words That Change Minds, is an international bestseller, available in 20 languages, and a Forbes best management book. Organizations in over 30 countries ask me to help them increase their impact and influence. She started learning Neuro-linguistic Programming (NLP) in 1982 in Paris after immigrating to France. As a communication trainer, working in English and French in international organizations such as IBM, UNESCO, CERN, Shelle found using NLP unlocked people’s abilities
to think and communicate better. As part of her NLP training, she was introduced to Rodger Bailey’s
Language and Behavior Profile, (LAB Profile ® ), and it set her on a decades long journey of discovery and development of tools to help people get their message across. Tooting her own horn alert! Shelle says: “I created a number of advanced tools and techniques used to: enhance rapport, trust, credibility, and influence that enable people to prevent conflicts, coach leaders, avoid stalemates in sales and negotiations and help everyone get what they need. They work!